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Marketing Principles

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Seminar paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: B, University of Leeds, language: English, abstract: According to Philip Kotler, Marketing is a social and managerial process by which certain groups or individuals get what they need or want through the exchange of goods or services. Johnson, Schools, & Whittington believe marketing is the implementation of activities that can help a company to the goals it has set itself, and can anticipate the wishes of consumers and develop products or services fit for the market. The Marketing is the activity performed in the trade. It is exchange or trade that applies when a person wants to buy a product and instead delivers a lot of money imposed. The marketing has been invented to meet the needs of the market in exchange for benefits for companies that use it to develop.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

650 Mut M

Penerbit

Germany : GRIN Publishing., 2014

Deskripsi Fisik

24 pages, 15 cm x 21 cm.

Bahasa

English

ISBN/ISSN

9783656604891

Klasifikasi

650 Mut M

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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