Printed Book

Branding for the Public Sector: creating, building and managing brands people will value

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Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding architecture, brand vision, market research, brand perception, engagement, communication, managing brand change and much more. Additionally, the book highlights the future of public sector branding and how organizations in the public sector may be a key driver of economic growth and prosperity through the twenty-first century. Branding for the Public Sector offers expert guidance for managers and leaders who want to build powerful, influential brands in the public sector.

- Presents strategies and actions for building a powerful, memorable public sector brand
- Explains why the public sector will be the next huge growth sector in branding
- Explores the competencies needed to successfully manage a public sector brand

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

352.748 Tem B

Penerbit

: Willey., 2015

Deskripsi Fisik

288 hlm.; 25 cm.

Bahasa

English

ISBN/ISSN

9781118756317

Klasifikasi

352.748

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

First Edition

Subjek

sektor publik

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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